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HEATHER HAINSWORTH
Art Direction - Concept Art - Illustration - Graphic Design
MOROTSRESAN

Image courtesy of Liseberg.
In 2019 I was given the opportunity to help redesign the existing ride Kaninresan at Liseberg, to add more of a story and update the aesthetics. The ride had been at Liseberg since 2001 and had seen multiple changes including the addition of the pillars for Kaninlandsbanan and the transformation of the entire area into Kaninlandet in 2013. Implementing the simple story of the vegetables being planted, watered, picked, cleaned and juiced ready to be used as fuel in Kaninlandet, helped make sense of the journey that previously just included nice scenes. The ride was done on a tight budget as it was created alongside Underlandet, so the theming had to be used sparingly and effectively.
Images courtesy of Liseberg.

Seed Planting

Underlandet Entrance

Scarecrows and Watering

Juicing

Welcome to the Vegetable Garden

Wind Powered Watering

Scarecrows and Vegetables

Carrot Sucker

Morotsresan Map
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